In this digital era, internet is the king. Every firm, big or small, has to have a presence online if it doesn’t want to lose out on revenue. The consumers are becoming more digitally savvy than ever, which means that the best way to reach them is through advertising on the internet and not the traditional routes of newspapers and magazines and other offline marketing platforms. Owing to this boom, there has been a huge surge in demand for digital marketing professionals, with digital marketers being paid some of the most attractive salaries today.
However, the main issue with the supply of digital marketers is that the domain has not yet percolated in the formal curriculums of higher education. At undergrad and postgrad level, not a lot of courses teach digital marketing as a subject. This has effectively resulted in the lack of skilled professionals in the domain. Having said that, while a formal education is not evolving at the pace to match up to the transformations in the business world, there has been a boom in the online learning industry that has made professional education cheaper and convenient for learners from all backgrounds.
Digital marketing, too, as a subject, is offered by multiple popular online learning portals. The best online courses in digital marketing are offered by platforms like Coursera and edX, where some of the best universities in the world prepare the curriculum and grant the certificate demonstrating your skills in the field. The courses are significantly inexpensive and flexible in terms of scheduling them as per your work.
Top 2 Best Online Digital Marketing Courses
Out of all the best online courses for digital marketing, these 2 stand on top in terms of sheer quality, effectiveness, credentials and value. Let’s take a look!
University of Illinois Digital Marketing Specialization iMBA (Coursera)
Coursera has turned into one of the most popular online learning platforms with its huge catalogue of courses designed and curated by some of the top-ranked universities of the world.
The platform offers one of the best online courses in digital marketing as well, curated by the University of Illinois. Let’s read more about the course.
Digital Marketing Specialization
This course is offered under the iMBA degree of the University of Illinois. Taught by industry experts, this is a seven-course specialization that teaches digital marketing skills. The course already has more than 35,000 students enrolled and the next batch begins in September. The course aims to equip students with a thorough understanding of digital marketing tools and the use of marketing tools to create brand strategies in a digital world.
The specialization includes the following courses:
Marketing in a Digital World
First in the series, this course assesses the impact of new-age digital tools in the world of marketing like the internet, smartphones as well as 3D printing. It is one of the most sought-after courses on Coursera.
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
This course teaches the introductory concepts of marketing analytics and equips marketers just beginning their careers with the skills needed to use data analytics to solve real-world problems. This is essentially a foundation course.
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Building upon the previous course, this is an advanced marketing analytics course that teaches how to use data visualization tools and marketing analytics to solve real-time business challenges.
Digital Media and Marketing Principles
This course aims to teach how digital advancement in technologies is impacting marketing communication strategies. The students learn how to use the new-world channels like social media, mobile, etc. for better and more effective communication with the customers.
Digital Media and Marketing Strategies
The penetration of digital technologies in consumers mindset has opened a new horizon of possibilities for businesses to engage with the consumers. This course offers a deeper understanding of the digital marketing campaign and how to effectively leverage different mediums of communication.
Marketing in an Analog World
This course has been designed to convey the differences between an analog and a digital world and how the latter is transforming the former. It talks about the deep transformation that the analog world is going through due to the dominance of the digital world.
Digital Marketing Capstone
The Digital Marketing Specialization course ends with a Digital Marketing Capstone, a hands-on project that tests all you have learnt during the course. The project work is conducted in partnership with the corporate giant Grainger which gives the students a real business problem to solve using digital marketing techniques.
You also have the option to enroll in a single course, if you do not want to undertake the complete specialization. To complete the course successfully, you need to complete all individual courses and earn a verified certificate.
Coursera offers a 7-day free trial period which gives the students unlimited access to all courses in the specialization and can be cancelled at any time. Once the trial ends, the course will be charged at about $75 per month.
Professional Certificate Program in Digital Marketing (edX)
Apart from Coursera, edX remains of the largest online learning platforms that offer massive online open courses (MOOCs). It has some of the best universities in the world as its academic partners that design and deliver the courses. edX also has one of the best online digital marketing courses that is offered by Wharton, University of Pennsylvania.
This is a Professional Certificate Program offered by edX, which means that this is a graduate-level course that is aimed at professionals seeking career advancement. This is a 4-course program that teaches the essential skills needed to become an expert digital marketing professional.
The Professional Certificate Program in Digital Marketing by edX includes the following four courses:
Fundamentals of Digital Marketing, Social Media and E-commerce
Marketing Analytics: Data Tools and Techniques
Managing the Value of Customer Relationships
Selling Ideas: How to Influence Others and get Your Message to Catch On
This digital marketing specialization aims to give a thorough understanding of digital marketing and social media tools. The main objectives and learning outcomes of the course include:
- Leveraging new digital technologies to increase the bottom line profits of a business.
- Data analytics and application of tools like regression analysis and modelling to ascertain better results.
- Deciding what strategy to act upon to build a strong customer-centric business.
- The use of social media tools to connect with customers and get the right message across.
The Professional Certification in Digital Marketing by edX costs $585 per course, which means that students need to pay for all courses separately.
As is evident, both platforms offer some of the best online digital marketing courses that are designed and taught by some of the most prominent experts in the field which ensures high content quality. If you are also aspiring a shift in the role or want to hone your digital marketing skills, opt for these courses and give your career a new boost!
If you want to discover more learning opportunities, then be sure to take a look at our list of the best online courses. Thanks for reading and as always, have a great day!